Imagewest, WKU’s student-staffed public relations and advertising agency, has kicked off the spring semester with its new director, Jenna Warrenfeltz. 

Bowling Green senior Nicole Coomer, a senior account manager at Imagewest, said Warrenfeltz’s perspective is refreshing. 

“She comes at it with an outsider’s perspective,” she said. 

Warrenfeltz graduated from Shenandoah University in 2006 with a degree in mass communications. Since then, she has worked on market research and logo design projects with Wright Manufacturing, Inc. 

Warrenfeltz also held management positions at the Chesapeake and Ohio Canal Trust, a nonprofit organization that supports the Chesapeake and Ohio Canal National Historical Park.

Imagewest, which is celebrating its 10th anniversary this year, has worked with more than 200 clients, including the U.S. Department of State. 

This semester, the agency plans to continue its work with the U.S. Department of State and the Bowling Green Hornets, a minor league basketball team, as part of the smaller local projects it works on throughout the semester.  

The first phase of the project involved extensive research and infographic design. 

“We had two surveys — one to high school and one to college students,” Samara Heavrin, senior graphic designer, said. “It was really a team project with research.” 

After the students presented their work last semester to a representative of the U.S. State Department, she informed them that they would receive letters of recommendation for their efforts, Coomer said.

Alex Dobson, junior art director at Imagewest, said he thinks it offers students a huge opportunity to work on an important project. 

 “You only learn so much here at school and this really allows you to learn what you’re going to be seeing when you’re out there working in the real world,” Dobson said. 

Coomer said students interested in getting involved with the project can participate in focus groups and take a survey. Interns will also be needed because “the whole team graduates in May.”