The Herald is no doubt the publication that people seek in order to find out about campus news. But it is more frequently overlooked for content reasons.
I myself do not read the Herald as often as I could, simply because none of the content grabs my eyes and slams them down onto the pages.
In a digital age where form is rapidly preceding function as the primary source of interest, college students aren’t going to read a school paper because it discusses school issues, writes about outstanding students, or talks more about the never-ending expansion of the campus.
And although this essentially boils down to the journalist’s dilemma, many college students are wondering if the stories making the front page are so newsworthy and pressing, then why don’t I want to read them? How efficiently do the reporters at the Daily News really delve into student life on campus? Sure, the new psychology building is important, but for people who will never enter the building, the whole story becomes moot.
We want a paper that doesn’t encourage us to give it the side-eye. Reflect back to us our own experiences in the same way we experience them. If a fight breaks out near a residence hall, don’t post an article about the safety levels in the residential commons. Report what happens, no matter what happens.
Proceed ethically, but in essence, give us what we want to hear and then sprinkle what we need to know inside. After all, no one’s really going to eat a vomit-flavored cake with a chocolate filling.