Insomnia Cookies, a late-night cookie company, is holding its Bowling Green location grand opening on Saturday, Jan. 29, from 8 p.m. to close at its 422 East Main Ave. location.

The opening will have a pajama-party theme and will feature things like mystery giveaways, free cookies, a “sink-a-shot” milk pong challenge and more. 

If customers visit in pajamas, they can receive a free classic six pack of cookies with a purchase. A free classic cookie will also be offered all day in-store.

The company’s unique angle is staying open late into the night for those wanting a baked treat at strange hours. Insomnia Cookies’ tagline on its website is “Warm cookies delivered crazy late.” Orders can be delivered until 3 a.m.

The menu is inclusive to those with specific dietary needs, including both vegan and gluten-free options as well as brownies, ice cream and cookie sandwiches.

News Reporter Alexandria Anderson can be reached at [email protected].