As you walk in, you are met with the aroma of sweet cookies and the signature purple of the company’s logo. You can find a table for milk pong, a close-up look of the ice cream bar, a widescreen of the menu and the eager faces of employees ready to take your order.

Bowling Green has added another heavy-hitter to its arsenal of great eateries with Insomnia Cookies. The New York-based bakery has made its way downtown to deliver warm cookies, ice cream and other baked goods to college students and families alike.

The official opening of its new 422 East Main Ave. location took place on Jan. 24, but on Saturday, Insomnia Cookies hosted an all-day event where customers could grab free cookies if they attended in pajamas. Despite the cold weather, the line stretched outside the doors.

Bowling Green residents Courtney and Megan Club tried a little of everything. 

“We got the six pack of cookies with a mix of everything,” Courtney said. “All of it was a good size and portion. Everything was good. It’s all good and fresh and warm.”

Megan felt that Insomnia Cookies will definitely become a staple for her and her family.

“We definitely have to try it again and try new flavors, it really was amazing,” Megan said. 

Insomnia Cookies was created by Seth Berkowitz in 2003 in his dorm room at the University of Pennsylvania. Since then, he has gone on to open over 100 locations across the country offering cookies, brownies, cakes, cookie sandwiches, ice cream and other treats.

Customers can choose from a variety of sweets such as chocolate chunk, classic with M&M’s, snickerdoodle, oatmeal raisin, salted caramel, loaded brownie, Cookie’wich, cookie cake, Ice Cream Pint, Cookie with a Scoop and more. 

The store currently offers a variety of limited edition red velvet cookies. Other options include vegan red velvet cookies and cream, vegan chocolate chunk, a gluten-free six-pack, gluten-free Big’Wich and more.

The location’s hours are 11 a.m. to midnight from Monday through Wednesday, 11 a.m. to 1 a.m. from Thursday to Friday, Saturday from noon to 1 a.m. and Sunday from noon to midnight.

The store will offer its late-night delivery throughout downtown, the College Hill Historic District, Western Kentucky University and surrounding neighborhoods. To learn more about its nationwide shipping options, click here.

News reporter Gabrielle Bunton can be reached at [email protected]. Follow her on Twitter @gabriellebunton.