Wisconsin Badgers head coach Barry Alvarez speaks to the media at the annual Lawry’s Beef Bowl at Lawry’s The Prime Rib in Beverly Hills, Calif., Friday, Dec. 28, 2012. The dinner event is a longstanding tradition for teams participating in the Rose Bowl. M.P. King-State Journal (Published on 12/29/12) This is Barry Alvarez’s sixth Rose Bowl as UW coach or athletic director, but the players know it’s not an experience that should be taken for granted.