False and tasteless advertising
March 6, 2003
I do not hold advertisers in high regard; I am probably not
alone. Advertisers prey on dependency, addiction and
vice while trying to sell everything from beer to bathroom
tissue. But we get used to it, and it usually doesn’t seem
too outrageous.
But outrageous is just the term for an advertisement run
on the back page of Tuesday’s Herald. “FAT TUESDAY
TONIGHT!” Proclaimed the ad, which invited hard
drinkers to The Brewing Company (a local bar) for a $5
all-you-can-drink special. Now I’m not a teetotaler, and $5
sound slike a decent deal to me. My outrage came from a
picture in the ad: A young woman, neck laden with beads,
pulling her blouse open to show gawking guys her
breasts. A “CENSORED” was placed over the woman’s
breasts.
The ad was tasteless; this is not really open to debate
among anyone with honest, common sense. But more
outrageous is the obvious implication: Come to The
Brewing Company’s “Mardi Gras” party and see some
skin. I did not attend the “Fat Tuesday” event, but I’m
willing to bet that what’s taking place in the picture didn’t
happen; even if it did, there’s no way the ad-makers could
have known that it would. And (unless The Brewing
Company got a temporary exotic dancing license), what’s
going on in the picture would be
ITALHEREillegalOFFITAL if it happened at The Brewing
Company.
Would the Herald run an ad for a “420 Fest,” showing a
rasta smoking a fat joint? Better yet, I suggest that you
run an advertisement encouraging rape, which has too
often come out of the mob-of-men mentality that Mardi
Gras is so known for.
R. Justin Shepherd
Bowling Green junior
270-535-5859
PS: I am leaving the country today and will not be back til
the 17th. I know you need confirmation, so I promise this
is me! Also you can call Taylor Loyal, a coworker, at
783-3243, and verify that I wrote the letter.