Sponsored content is creative content that appears in our website or publication and is promoted alongside editorial content. Unlike editorial content, however, this content is paid for by a business or organization for promotional purposes. Sponsored content is either submitted by the advertiser or created by Cherry Creative, WKU Student Publications’ branded content studio that is separate from the editorial staff in our newsroom. We’re committed to maintaining our editorial credibility and making sure it is easy for our readers to distinguish ads and sponsored content from editorial content. To that end, this will be clearly labeled as such. Neither ads nor sponsored content is intended to reflect the views of the Herald staff.
