Rows of bright, bold clothes line the walls of Bluetique, a new shop on Park Row in downtown Bowling Green. The store, which caters to college-aged and young professional women, has been in town for a little more than a month.

“It offers you trendy clothing that’s affordable,” said store manager Bridget Sexton.

In fact, none of the items in Bluetique are more than $70.

The store originated in Lexington, but Bluetique has recently set up shop in two more locations.

“Our plan was always to open more,” said head buyer Elizabeth Shipley.

Along with the Bowling Green store, one opened a few weeks ago in Oxford, Ohio, near Miami University. Shipley said the owners decided on Oxford and Bowling Green because of the close distance between the locations.

All of the stores are roughly within two hours of each other, which makes it easy for Shipley to have an active role, she said.

The small boutique atmosphere in each of the stores allows for a lot of customization for the needs of the shoppers.

Sexton said red, black and white clothing and accessories sell out quickly in the Bowling Green store because WKU students purchase outfits for campus and sporting events.

Based on Sexton’s feedback, Shipley purchases more red items specifically for the Bowling Green location during her buying trips to Los Angeles, New York and other locations.

“We really listen to what our customers say they want,” Shipley said.

She usually buys only six copies of each garment, two articles of clothing for every size, to help keep the original, one-of-a-kind vibe of the store.

Although the store was originally geared toward college women, Sexton said the clientele is more inclusive than that in Bowling Green.

“It’s really all across the board,” she said.

Sexton said she sees high school students looking for homecoming dresses, college-aged women, young professionals, mothers who are fashion-conscious and older women, who come in to shop on a daily basis.

Sexton employs WKU students to help run the boutique.

Kaylie Boehm, a Scott County junior, likes working at Bluetique because she gets to socialize with customers she wouldn’t see otherwise.

“I get to meet a lot of people,” she said.

The store also connects with its clientele through its Facebook page, Bluetique Cheap Chic. Customers can apply for a chance to be featured in a Bluetique ad by posting a photo with their name, university, affiliation and interest in being a Bluetique girl.