Endless dress options await when you take your first step into Michelle’s Consignment Boutique. With your second step, you are greeted by a staff member committed to finding you the perfect dress.

The store was opened by Michelle Odle who decided to start her own boutique that would incorporate her love for fashion and provide the Bowling Green community with affordable, quality clothing.

Located on the 31W Bypass, Michelle’s Consignment Boutique is home to formal wear for all ages and occasions at a price that is typically half of that at a retail store. Its opening in April 2006 was followed by Odle’s second store debut in Glasgow in November 2007.

“The Bowling Green store is a place to get formal dresses,” Odle said. “We have wedding gowns to prom dresses and all the other stuff needed like shoes and jewelry.”

Campbellsville alumna Katie Martin, now the marketing manager at the Bowling Green boutique, said she agrees customers get a deal when shopping there.

“Here you can get basically the entire outfit for the cost of just the dress at a retail store,” Martin said. “With the money you save, you can pay for the cost of jewelry and dinner or a limo if it is prom.”

Initially intended to be an all clothing consignment store, Odle said the Bowling Green location experienced a heavy demand for formal wear.

“The demand for formal wear in this area was a huge surprise,” Odle said.

Odle went on to explain that girls from local high schools would come in looking for prom dresses, sorority members were looking for cocktail dresses for homecoming and formals, and that there was even a demand for wedding dresses.

“Our passion is helping that girl who can’t find the perfect dress,” Odle said. “We like seeing that smile when a customer finds what they were looking for.”

“We make it a point to make their experience great,” Martin added.

Odle and Martin agree that what sets this consignment store apart from others is the experience, from the affordable dresses and accessories to the personal attention shown by the staff.

“We always ask the customers price point,” Martin said. “That way we don’t get girls falling in love with dresses that are too high.”

Martin said the general price range for the dresses are anywhere from $85 to $275 for dresses that are no more than four years old and of which a vast amount still have the original price tags on them.

With the store exceeding Odle’s initial expectations, it has started expanding its products. Odle said it is nice to have some newer things at the store that can apply to a wider range of customers.

“Literally this month we started having tuxes in the store,” Odle said.

Not only is Michelle’s Consignment Boutique able to provide college students with their formal wear needs, it is also an opportunity to make a little extra cash.

Glasgow junior Kandice Short has been consigning with Michelle’s for a few years now and she said she wouldn’t go anywhere else.

“The employees are really nice,” Short said. “They make it an easy transition and they are always willing to answer any of my questions.”

To stay up to date with the Bowling Green location you can see weekly updates on their Facebook page, www.facebook.com/michellesconsignmentboutique.